Rooster's Revenge

A big thank you to everyone that posted comments and emailed me about my website naming question.

The “vote” results were pretty much split down the middle:

1. diejedi.com (60%)
2. diestandards.com (40%)
3. dies-inc.com (0%)

Fellow die guy Eric Kam mentioned something this week that helped pull it all together conceptually in my mind. Essentially, he said “diejedi.com is for the thinking die engineer … and every components companies would want to be listed on a website called diestandards.com.

I had alot of downtime due to my travel schedule this week. Thinking this through with your comments and Eric’s statement, I came up with the following plan:

Have the main site that describes the idea and markets or positions the “product” be diejedi.com. It is short, simple, and easy to remember like everyone that liked it said.

For technical reasons, I need to have subdomains. The perfect subdomain for everyday best practices is “my.diestandards.com.”

If a company with proprietary standards, like GM or Ford, want to have online die standards, it only makes sense to have subdomains like “gm.diestandards.com” and “ford.diestandards.com,” respectively.

The supplier links only show up on the diestandards.com subdomain … exactly where they are needed: right along side the die standards themselves.

This is my best of both worlds solution to the question at hand.

The argument for the “does what it says” approach makes sense. Then I got to thinking. When you go do an online search, what name comes to mind?

Google.

You never think “search.com”. And, yes, there really is a search engine called search.com.

Google “sticks”. Search.com does not.

Google (it was supposed to be Googol but they mis-spelled the name when registering the domain) rationalized their name based on the googolplex, which is a huge number (of search results).

How do I rationalize Die Jedi? The two words rhyme.

Yes, that is how simple my brain works. If it rhymes, it is easy for me to remember.

For those that are deeper thinkers than me, I would rationalize the use of Jedi quite simply (stands to reason) in terms of the Star Wars movies that folks associate the term with.

In the movies, there was much talk about “The Force” that unified all things in the universe.

With the online die standards I am proposing, the technology unifies all the scattered pieces of information needed to engineer a die. This is accomplished by replacing the paper book form with search technology.

A blog-style die standards “publication” not only unifies, it simplifies.

Larry mentioned Yoda in his comment. In the movie, Yoda wisely boiled everything down to its simplest Jedi terms. One quote that comes to mind is “Do or do not. There is no try.”

I think the name works … and by using the best of both, the site will be easy to find in search engine results.

Thanks for indulging me on this topic … would  be glad to hear any comments / feedback.

This die standards thing is a hobby for me right now as I have a bit of free time on my hands. If there is interest, I can blog my progress here.